How do you express the express the DNA of Danish design to a foreign audience? Together with LOOP Associates UiWE was commissioned by the Danish Design Center to tell the story of Danish design at the Hong Kong Business Design Week.
UiWE fostered the conceptual narrative for the 800 m2 exhibition and crafted the stories for the ambitious publication about Danish design: Design Society Denmark. In our communication, we highlighted the humanistic, social and innovative aspects of Danish Design. Amongst the featured Danish design companies were Lego, Novo Nordisk, Fritz Hansen and Bang & Olufsen.
Danish Design Centre
Concept development + Storytelling